adteachings:

I love love love this ad, partly because it’s headline-driven, but mainly because it’s found a way to rephrase a cliché in its category.

In alcohol advertising, the notion of patient aging is eye-rollingly familiar. But here, the writer has given it fresh meaning and purpose. By linking the start date of the advertising to the readiness of the product, the writer communicates that the distillers had enough dedication to quality to forgo a quick buck sooner.

Awesome work. Thanks to Chris Clark for the find.